- Man, like other animals already knows
to fight as survival is inbuilt in his genes. He wants to excel in combat with others as an ultimate assertion of his presence
(offense) or in order to protect himself, his family or his assets (defense)
- He is searching for MAGIC. He wants to know certain vital points where he can
strike to quickly subdue his enemy, or certain methods of crippling, handicapping or creating serious dysfunction in his opponent.
- The Martial Arts Instructors in the business of combat are well aware of this
craving. They capitalize on this demand and create illusions of secret techniques which
can be effortlessly applied and result in crippling the opponent.
- Let us study some of the common marketing strategy used for improving business
in various martial arts and increasing number of student enrollment. Many of these myths & folklore are common to various
Strategy a) The Black Belt
Belt concept was first adopted in Judo. The Black Belt is supposedly the ultimate stage in martial arts. He is invulnerable
and can supposedly fight ten goons with swords with hardly any effort. In reality such characters belong to fictional comic
books. Today the Belt concept is taken up by almost all martial arts.
Strategy b) The Incredible Throw
are portrayed as a solution to every attack. One supposedly becomes a Phantom tossing goons around left, right and center.
Strategy a) The Kiai
loud shout which generates power in the navel and transmits it to opponent. In the boxing ring, boxers knock out their opponents
without any yelling or fuss. The Kiai adds tremendous value to the arts and is now adopted my most eastern arts.
Strategy b) Imperial Military Disciple
is taught as a military art, with the students not allowed to even bat their eyelids without the instructors order. Students
fancy this as it is akin to Military discipline. This is one of the good points about Karate.
- KUNG FU
Strategy a) The Chinese Dummy
students strike this fancy wooden human like dummy, to replace actual sparring with real opponents. In recent times, the wooden
dummy has awed many a audience interested in fighting arts
Strategy b) The Deadly Open handed Animal Strikes
handed strikes like Tiger Claw, Snake Fangs and Eagle beak are nowhere as powerful as the closed fist. These look good only
Strategy a) Tall Flying Kicks
Flying kicks, Jumping, Turning, Sweeping, Spinning serve to stupefy the audience and sell the business. In reality flying
kicks rarely work as the opponent can see it coming and merely side steps to avoid it.
Strategy b) Olympic Sports
of Taekwondo as a sport adds a competitive edge with an element of safety, in fighting with padded protective gear. So no
one gets hurt but all can compete. But this kind of fighting with legs only is far from the reality of street fighting where
flying kicks rarely work.
Strategy c) The Kata to replace Sparring
don’t like to get hurt, but like to still train in mortal combat. The Kata serves this purpose, fighting imaginary opponents
in air via predetermined sequences
5. KRAV MAGA
Strategy a) Military Instructors & Military Art
Israel most citizens are drafted into the army and serve in forces for a short duration. So every citizen calls himself an
ex military Instructor.
KM organizations claim to teach the Military, SWAT and Special Forces. They run “Military & SWAT” Courses
in various parts of the world, especially where the government permits public to shoot live firearms in private firing ranges
without licenses. In these courses local Units of Police, Army are invited to
participate in their spare time off the record. SWAT which actually means Special weapons & Tactics is taught as “SWAT-
Self Defense to Weapons Tactics” Rubber AKs and Pistols are used to teach students.
Strategy b) Street Self Defence in Short period
street situations like Hand Grab, Collar Grab, Choke, Bear Hug form major part of curriculum. Students are taught how to give
standard response to each of these. No Punching, Kicking, Striking or Throwing is taught in detail. The claim is that a 10
day course will make an instructor out of you.
6. TAI CHI & AIKIDO
Strategy a) Hit with Inner Energy
or No external force is required these arts advertise, they hit with inner energy rather than external force. Tai Chi claims
to use inner “CHI” whereas Aikido throws many opponents at the same time with supposed inner “KI”!
7. KALARIPAYAT & CAPOEIRA
Strategy a) Magical moves on pressure points can paralyze the opponent , whereas pressure on healing points cure
him of every ailment
Science will testify to secret points. Vital points are known to every martial artist like the groin, solar plexus and shin.
There are no “paralysis” points or “Healing points” known to man.
Strategy a) Fancy Gyms, Boxing Rings, Punching Bags, Equipment
is the same old martial arts marketed as a FITNESS Mantra. Taught without any
discipline, with club culture, music, mirrors, mats and with Aerobic style counts by Fitness instructors.
THE REALITY IN MARTIAL ARTS:
All humans already know how to survive & fight, some better some worse. A good Instructor will channelise this existing
survival instinct and build technique on that
The taller heavier and more aggressive man always has a distinct advantage and that’s why there are weight categories.
Realize this and you will learn to beat the odds.
Fancy stuff like Flying Kicks, Tiger Claw strikes to secret points, loud shouting doesnot
assure you victory on the street. This era is of Reality based arts Muay Thai, Jeet Kune Do, Mixed Martial Arts&
Martial arts can only be learnt by sparring with uncooperative opponents and not by Air practice. In the words of Bruce Lee,
‘You cannot win a sprinting event by daily jogging around the track’. In order to be good in fighting, Regular
Sparring is a must.
Martial Arts are meant for the primary goal of survival in street fight or mortal combat. Don’t do martial arts primarily
for Fitness, Style or Recreation. These come as side effects to the martial artist.